Cookie Policy | InfiniteEdge Luxembourg

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by a different domain). They can also be session cookies (deleted when you close your browser) or persistent cookies (stored for a set period or until manually deleted).

Why We Use Cookies

We use cookies for several important purposes:

To ensure our website functions properly and securely
To remember your preferences and settings
To analyse how visitors use our website
To improve our services and user experience
To provide relevant advertising and marketing content
To measure the effectiveness of our marketing campaigns

Types of Cookies We Use

We use different types of cookies for various purposes. Below is a detailed explanation of each category:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submission. The website cannot function properly without these cookies.

Purpose:

Website security and protection against fraud
Session management and user authentication
Load balancing and website performance
Remembering your cookie consent preferences

Legal Basis: These cookies are necessary for the legitimate operation of our website.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website's performance and user experience.

Purpose:

Measuring website traffic and user behaviour
Identifying popular content and pages
Understanding user navigation patterns
Improving website design and functionality

Legal Basis: Your consent (can be withdrawn at any time).

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Purpose:

Remembering your language and region preferences
Storing form data to improve user experience
Enabling social media features and integrations
Customising content based on your interests

Legal Basis: Your consent (can be withdrawn at any time).

Marketing/Advertising Cookies

These cookies are used to deliver relevant advertisements and marketing content. They track your browsing habits to build a profile of your interests and show you relevant ads on other websites.

Purpose:

Delivering targeted advertising based on your interests
Measuring advertising campaign effectiveness
Preventing the same ad from being shown repeatedly
Enabling remarketing to previous website visitors

Legal Basis: Your consent (can be withdrawn at any time).

Specific Cookies We Use

The following table provides details about the specific cookies used on our website:

Cookie Name	Purpose	Duration	Type
cookie_consent	Stores your cookie consent preferences	1 year	Necessary
_ga	Google Analytics - distinguishes unique users	2 years	Analytics
_gid	Google Analytics - distinguishes unique users	24 hours	Analytics
_gcl_au	Google Ads - conversion tracking	90 days	Marketing
_gcl_aw	Google Ads - attribution tracking	90 days	Marketing
IDE	Google DoubleClick - ad targeting and measurement	2 years	Marketing

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and analyse performance. These services have their own privacy policies and cookie practices:

Google Analytics

We use Google Analytics to understand how visitors use our website. This service provides insights into user behaviour, traffic sources, and content performance.

Privacy Policy: Google Privacy Policy

Google Ads

We use Google Ads for advertising and remarketing purposes. This allows us to show relevant advertisements to users who have previously visited our website.

Privacy Policy: Google Privacy Policy

Google Fonts

We use Google Fonts to enhance the typography and design of our website. This service may set cookies to optimise font loading and performance.

Privacy Policy: Google Privacy Policy

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic functionality. This system:

Adjusts how Google services behave based on your consent choices
Enables privacy-focused measurement when consent is not given
Ensures compliance with EU privacy regulations
Allows for conversion modelling whilst protecting user privacy

When you choose not to consent to certain cookie categories, Google services will operate in a privacy-enhanced mode that limits data collection whilst still providing essential functionality.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner at the bottom of the page. You can:

Accept All: Consent to all cookie categories
Reject All: Only allow necessary cookies
Customise: Choose which cookie categories to allow

Changing Your Preferences

You can change your cookie preferences at any time by:

Clicking the cookie preferences link in our website footer
Clearing your browser cookies and revisiting our site
Using the preference centre that appears with the consent banner

Update Your Cookie Preferences

You can manage your cookie preferences at any time by clicking the button below:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these options in the "Settings" or "Preferences" menu of your browser. Common options include:

Blocking all cookies
Blocking third-party cookies only
Deleting existing cookies
Setting cookies to expire when you close your browser

Please note that blocking or deleting cookies may affect your experience on our website and limit the functionality available to you.

Opt-Out Links

You can also opt out of specific third-party services:

Google Analytics: Google Analytics Opt-out Browser Add-on
Google Ads: Google Ad Settings
General Advertising: Your Online Choices (EU)

Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website:

Necessary Cookies

Disabling necessary cookies will prevent the website from functioning properly. You may experience issues with form submissions, security features, and basic navigation.

Analytics Cookies

Disabling analytics cookies won't affect your browsing experience, but it will prevent us from understanding how you use our website and making improvements.

Functional Cookies

Disabling functional cookies may result in a less personalised experience. You may need to re-enter preferences and settings on each visit.

Marketing Cookies

Disabling marketing cookies will prevent targeted advertising and remarketing. You may still see advertisements, but they won't be tailored to your interests.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will:

Update the "Last Updated" date at the top of this policy
Notify you through our website or cookie consent banner
Request renewed consent for any new cookie categories
Provide clear information about what has changed

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices and your choices.

Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

InfiniteEdge SARL
Place d'Armes 114
9260 Ettelbruck, Luxembourg

Email: [email protected]
Phone: +352 26 32 58 72
Business Hours: Monday-Friday: 10:00 - 19:00

For more information about how we handle your personal data, please see our Privacy Policy.